Before outsourcing a web design project, it is important to remember that ‘great design’ is a relative term. What is important is that how successful the web design will be in enabling your company to achieve its marketing goals! But then, how to measure success? Well, it all revolves around traffic, leads, conversions, subscribers, sales, and profit. Hence, to ensure that your website can attain the desired figures, it is essential that you discuss these matters at length with your web designer.
Listed below are a few things you should certainly discuss with your website designing company in Delhi before taking the plunge:
1. Market research & competitive research
The site is primarily built for customers, and hence, it is imperative that the designer has a clear understanding of the needs of your clients. Ask them if they would be conducting such a research. You could also help them in this process by giving them details about your customer profile. Again, it is also important to keep an eye on what the rival brands are up to, and what can be done so that your site stands out from the rest.
2. Creating a Wire-Frame
Wireframes are visual representations of the design, which give a fair idea of the placement of various elements and content. This ensures that everything is placed at the right location so as to enable the site to accomplish its desired objectives. For instance, a renowned website development company in Delhi would know that it is better to place the subscription box above the fold on the right hand side in a prominent location rather than somewhere below the fold.
3. Analysis and Testing
It’s not just about crafting a visually attractive interface. To generate successful results, it is important to continuously analyze the metrics and test the pages for conversion & usability. This will help you in increasing traffic as well as conversion rates.
Of course, there are several other things which need to be assessed before initiating the project. A renowned company offering web designing and online marketing in Delhi, such as, Web Solution Centre can help you adopt the right strategy for fulfillment of your goals. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.