Monthly Archives: February 2015

Tips for Creating a Website for Achieving High Conversions

There is no denying that it is only a well-crafted website that can help in maximizing conversions. However, there are various factors which contribute in designing a technically flawless and visually stunning interface. The aim of such websites is always to lure customers and encourage them to buy the product or avail the service at disposal. Below is an insight on the basic tips that help in achieving high conversions:

Call to Action

The ultimate goal of any website is to attract customers and derive a successful call to action. Hence, the interface should be such which would arouse curiosity, intrigue a personal connection, and inspire the visitor to click on the link. Care should be taken that buttons are placed on easy to see locations on the page. Further, the site should have excellent navigation for allowing viewers to freely move from one page to another. For expert tips & advice on creating functional websites, one may contact Web Solution Centre, one of the best website designing company Delhi, which holds a vast experience in providing web & SEO services.

creative website design

Structured Architecture

It is imperative to present a structured page content to enable first time visitors have a great user experience. One must remember that the landing page is of paramount importance as it renders an insight on what to expect in the pages to follow.

Great Content

After the initial framework, an organization needs to decide on the tone of writing. Depending upon the product or service, the website may have a sophisticated style of writing or may exude a witty wordplay. With the help of an SEO company in Delhi, the enterprise may select the appropriate writing style to encourage conversions.

Systematic Pages

An organization also needs to focus on proper bundling of various elements of a site to avoid a chaotic & confusing web design. Visitors are always impatient and if they undergo a baffling user experience, they will instantly leave the site and proceed to check out other options.

Building websites for attaining high user conversion rates is not an easy task. It is advisable to avail the services of an eminent web designing company in Delhi.

Factors Worth-Considering While Designing a People-Friendly Website

Google always aims to offer the most relevant searches to its online visitors. Hence, if an enterprise wishes to earn high search rankings, it should create sites that are targeted to satisfy its viewers. Below is an insight on all those aspects which help in crafting people-friendly websites:

website designing company

Defining the Target Audience

The first and foremost thing to do while creating a website is to identify and define the target audience. The organization should be aware as to whom the site will cater to, such as, teenagers, business owners, white-collared employees, or those staying at home. This will help in outlining the layout & style of the interface, and will help in delivering a great user experience.

Responsive Design

Statistics reveal that customers make their searches on PCs as well as mobiles. Hence, Google recommends the creation of smartphone optimized websites. Further, a responsive site demands a simple upkeep and attracts huge traffic.

High Quality Content

Search engines such as Google and others are very particular about the information displayed on a website. Clear, concise, & relevant information attracts readers and entices them to stay on the page. For high quality web content, one may get in touch with Web Solution Centre, an eminent SEO company in Delhi, which holds a vast experience and expertise in usage of appropriate keywords.

Publishing Images Properly

Images & videos go a long way in attracting traffic to the website. Good quality photographs add to the aesthetics of the interface and render stunning visuals. Further, videos published on YouTube make a website all the more visible in the online world. For more tips & guidance on images, organizations may contact a reputed website designing company in Delhi.

Social Media

In today’s era of cut-throat competition, social media plays a major role in enhancing one’s presence in the internet realm. By availing the services of a reliable web designing company Delhi, an enterprise may place social media buttons in an easy to see location on the site.

Apart from the above-mentioned factors, there are several other aspects that contribute in making a site people-friendly such as blogging, using webmaster tools, and many more.

Importance of Title & Description Tags in SEO

Title & Description Tags play an important role in attracting traffic and enhancing the organic search rankings. In fact, they both play a key role in an effective web design process. Further, from the marketing aspect, both these tags are essential, as they are the first part of the website which is viewed by potential customers. For expert advice on SEO & web design, one may contact a reputed website designing company in Delhi.

title and meta description

There are several factors to consider while creating tags for title & description. Firstly, one should always remember that first-time visitors will make their decision based on the content of these tags. One should think of them as billboard displays. The more attractive they appear, more visitors will be intrigued to click on the link. At times, the search results may be ambiguous, such as the word ‘frames’ may refer to eyeglasses or even photo frames. Hence, it is imperative that these tags display the precise nature of business. Another aspect worth-considering is whether one should include the website URL in the tag itself. Experts are of the opinion that a well-established brand need not resort to the inclusion of the site’s URL. However, struggling brands may opt for this technique. Another excellent way of increasing traffic is to review the tags of rivals & competitors, and replicate their best practices, while focusing on their weak points. Further, some web designers recommend not altering the tags once they are established. This is primarily because the search engine may misunderstand it as a spamming activity. Irrespective of how simple & easy it may sound, creating such tags requires a specific skill-set & technical expertise. A reliable web designing company Delhi, such as, Web Solution Centre, assists companies in getting the optimum number of clicks on search engine results.

The mantra of using a title & meta description effectively is not to clutter it with keywords and ensuring that it is being written for humans who would undertake their decision of clicking based on the content displayed. It is preferable if an enterprise and an eminent website development company Delhi jointly put in efforts to create ideas that will attract the target audience.

SEO Vs SEM! What Should One Choose?

In the online world, we often hear the terms SEO & SEM. While SEO stands for Search Engine Optimization, SEM is the short form of Search Engine Marketing. Irrespective of how similar they may sound, both these techniques are fundamentally different. For best results, organizations may contact a reputed SEO company in Delhi, which may cater to both these services and help in enhancing visibility in the online realm.

SEM refers to the text advertisements that appear at the top or the right side corner on the page of search engine results. These ads mostly follow the Pay Per Click system where payment is made every time a visitor clicks on the ad.  The sequence of ranking may depend upon the highest bid, relevant ads, and other factors. SEO, on the other hand, refers to enhancing the website’s natural as well as organic ranking. This method is comparatively affordable than SEM, but may take some time to deliver decent rankings in the search engine results. There are primarily two types of SEO – On-page optimization and Off-page optimization. While the former includes techniques such as the use of keywords in content, keyword density, title tag optimization, meta tags, sitemap, link structure, quality of content; the latter constitutes quality & relevancy of sites that link to one’s website, number of incoming links, and using keywords in anchor text. For those who do not possess the skill-set or knowledge of practicing these techniques, there is Web Solution Centre, one of the best website designing company Delhi, which holds the right expertise & experience for online marketing.

seo-sem-delhi

The main advantage of conducting SEM is that one can get instant traffic to the website. However, it is a costly affair, and if SEM is not applied appropriately, it may result in the depletion of the marketing funds and relatively low conversion rates.  SEO is a long term technique which requires high-quality content, a prudent link-building structure, and well-implemented  optimization. Here it is important to note that one should avoid over-optimization of a website. For expert tips & guidance on SEO & SEM, one may avail the services of an eminent website designing company Delhi.