Monthly Archives: May 2015

Simple Ways to Make a Website Stand Out From Its Competitors

Crafting an ‘out of the ordinary’ website is not an easy task. One needs to ensure that the interface is attractive, usable, accessible, and powerfully memorable.
By adding various elements in a creative fashion, one can design a site that may stand out amidst the multitude of sites on the web.

Listed below are a few tips to create a standout website:

website designing company in delhi

Make the Website Memorable

There are several ways in which one can add unique elements to the design so that the website becomes memorable to its visitors. Ranging from humorous sections, personalized photos, to fine images, there is a lot that one can do to create a site that sticks out from the rest. For great ideas & tips, one can get in touch with Web Solution Centre, a reputed website designing company in Delhi that possesses a strong team of talented & experienced professionals striving hard to deliver the best solution in web & branding services  .

Colors, Typography, & Icons

A creative mix of colors can add value and visual appeal to a website. It can render a vibrant look or even trigger emotions. An expert web designing company Delhi may help in incorporating high contrast shades, retro colors, bold complementary hues, and many more. Ranging from the use of original fonts to a blend of fonts, there are numerous ways to use typography to make the overall look enticing and attractive. Further, one may also use creative icons or buttons to provide a distinguished feel to the interface. However, care should be taken to follow a similar style to avoid a messy & bewildering user experience.

Start a New Trend

Instead of following the trend used by the rival companies, one can decide to incorporate elements that are exactly the opposite of those used by competitors. While most companies in the same industry tend to follow the same colors & layout ideas, one can stand out in the crowd by initiating a new trend. From designing a poster, to use of animated graphics, stunning images, geometric blocks, and illustrations, there is no limit to creating a unique layout. For excellent ideas, one may contact a website development company Delhi.

While designing a standout website, one should always remember to consider the essentials of the design as well as the needs of the viewer.

Graphic & Web designing Trends of the Present

Over the years, we have seen that the web design trends keep changing. This is primarily because of constant changes in consumer behavior and the advent of new technologies. The ultimate aim, however, is to provide a great user experience to the viewers.

web designing trends

Listed below are a few graphic & web design trends which are currently prevailing in the market:   

Large Background Images

Whether it’s an e-commerce or a portfolio site, images help in conveying the precise message, as well as engaging the audience. However, care should be taken to avoid using fluffy pictures for adorning the site. In fact, one should make use of natural-looking images which would tell a story or illustrate the message.

Mobile Responsive Sites

Statistics reveal that every third website visitor now owns a smartphone. With more and more people wanting to access their favorite websites on their mobiles or tablets, it has become imperative for companies to come up with mobile responsive sites. Such sites not only give an optimal viewing experience, but also help the company in terms of efficiency & cost-effectiveness.

Video Background

With the introduction of 3D graphics & HD quality videos, it is a good idea to have a video background for the website. Videos help in conveying the idea & emotion in a much simpler way, which can be easily digested by the viewer. For expert tips in this domain one may contact Web Solution Centre, one of the best website designing company Delhi, holding a vast experience in providing web solutions to varied segments & industries.

Single Page Design

There is no denying that people find it easier to scroll than to click. Thanks to the excessive mobile phone usage, users prefer to scroll around instead of clicking & waiting for the content to download. This change in browsing behavior led to the advent of single page websites, wherein viewers can access chunks of information at once. For more guidance on creating one- page websites, organizations may get in touch with a reputed website development company Delhi.

With the help of a web designing company Delhi, organizations may incorporate the latest graphic trends in their websites.

Effective Marketing Tools For Enhancing Conversions

A website serves as a major communication tool, allowing the audience to become aware of the company’s products/services. It also helps in lead generation and subsequent conversions. It is important to employ the best marketing tools for ensuring that the website renders  the desired conversions.

Listed below are a few methods by which companies can achieve their marketing goals:

SEO

seo effective marketing

SEO still remains one of the best means of getting quality traffic. With the help of a reliable SEO company in Delhi, one may use the basic techniques of keywords usage and optimize the website.

Social Media

social media

There is no denying that social media has completely transformed the way we interact with our customers. With the help of popular social media networks, one can draw volumes of traffic to the website. However, it is important to provide high-quality & consistent content that would engage and inspire the customers.

Email Marketing

email marketing

A customer subscribing to email alerts gives permission to email him/her for all the latest stories, news, discounts, & bargains. It is likely that the customer would see your mail and engage with your message. In social media, however, there are chances that the news might get lost in the feed and may go unnoticed by the target audience. For more tips on email marketing, one may get in touch with a reliable website development company Delhi, such as, Web Solution Centre, which has a strong team of web experts, designers, and technicians.

A/B Testing

a b testing

This primarily involves testing changes to a website against the current design, to decide which design generates better results. It helps in understanding that whether the changes made to the webpage are improving the conversion rate or not. One should keep in mind that a mere change in color, copy, or call to action can directly influence conversions.

Analytics

analytics

By having a clear understanding of your target audience and their requirements, one can prepare the content of the site, and offer the relevant information that would inspire the customer to purchase the product.

By availing the services of one of the best website designing company Delhi, one may analyze the website strengths, and make changes for better visibility & conversions.

3 Basic Tips for Crafting the Perfect Website

Be it a social network, a blogging platform, an e-commerce portal, or an online community, each website is created to fulfill a business goal. A website is of no use if it is not visible and cannot attract traffic.

perfect website

For creating that perfect & effective interface, one needs to consider certain factors, such as:

Conversions

This is by far the most important goal of creating a website. Hence, the entire focus should aim at converting visitors to leads, fans, or sales. A website basically intrigues a customer to buy a product, opt for a service/free trial, or visit the site regularly. One should apply the conversion optimization best practices to ensure that the site accomplishes its business objectives. For more tips & guidance in this domain, one may contact Web Solution Centre, one of the best website designing company Delhi,

Usability

If the viewer doesn’t find the interface usable, he /she would not stick to the site, and look for other options on the web. For instance, it is important to have an excellent navigation menu to enable visitors to smoothly browse the site. While reading an internal page, a navigation menu at the top of the page helps them to easily go back to the home page, or move to another web page.  Another thing to consider is the mobile responsiveness of the website. With more & more people wanting to access the website on their mobile & tablet devices, it has become imperative that a company designs interfaces that offer optimal viewing experience, irrespective of the device used. For expert advice on navigation & usability, one may get in touch with a reputed web designing company Delhi.

Readability

Readability is not only about font type & font size, but there is an array of elements that together contribute towards this aspect, such as font size, font type, spacing, line height, paragraphs, sub headings, and more. With the help of a reliable website designing company in Delhi, one may create a site that is readable, and inspires visitors to stick longer.

By incorporating the above-mentioned factors, one can create a website that is productive, efficient, and effective.