Why a Web Design Portfolio Is Incomplete Without Some Case Studies

Case studies are generally built for design projects by studios and practicing freelancers all over the world. These case studies can be on various topics from branding, mobile UI/UX design, composting, and web design. A Web Designing Company in Delhi  like Web Solution Centre can help you make such portfolios.

website designing portfolio india

When it comes to web design, remember that design and case studies go hand in hand. They are made from an educational perspective and will normally include lots of photos and details about the project.

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Here are some basics of case studies you should incorporate while making your own case study on principles or outcomes of web design:

1)     They Are Made Stage-Wise

All case studies highlight achievements and hurdles of each step of the project with supplementary photos, notes and markup to tell the reader about how each challenge was overcome to progress onto the next stage of the development, design or deployment process.

It will also feature sketches; prototypes even rejected ideas and reasons why they were rejected. This tells your prospective recruiter or client about your expertise and experience in your industry.

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2)     Showcase Your Creative Process

By adding supplementary images and sketches along with detailed explanation of each step, you give your client an insight into your overall creative process. It should demonstrate the expanse of your knowledge and shows how much understanding you have for each step of the website development process.

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3)   Showcase Your Creativity

Breakup your design into various sections and explain how you made them with detailed demonstration of the process either through video or audio clips with supplementary text.

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By taking apart the design, you can add tooltips to explain your approach towards different elements of the overall design and how you weigh negative space allocation.

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Also mention the time it took you to complete each artwork, animation or typographic so that your recruiter or client can know that you do not waste time on littered prototypes and you take your design seriously from the beginning.

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4)   You can add personal work

If seeking a job or project is your purpose, it is not necessary to include only client work in the study, you can put in personal work too to show projects you did for fun or how you grew as a designer.

This is called spec work where you add elements as speculation into a study where payment did not fall through but might sell in the future.

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5)     Showcase Your Skill set

It is not necessary that a UI designer knows only how to make websites and mobile applications. Sometimes, they can be good at coding and motion graphics design too which can help you cater to motion graphics or compositing projects alike. For this, you should add a demo reel or show reel into the portfolio too.

These are some basics of Web Design Portfolio that you should showcase inside your case study or portfolio. Add only those projects that you feel showcase your work best. Quality and not quantity is what matters.

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Top Trends in Web Design elements This Year

Normally, design is a trial and error method. There are specifically no principles that can state that a certain design is good or bad. Only a website visitor can tell what they like or dislike in the web design. It all comes down to aesthetics and what looks good.

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Here are some trends of 2015 in web design that are ruling the minds of web designers all over the world:

1)     Ghost Buttons

This is normally the flat UI design technique where any button is simply text and the ‘button’ feel activates only when you hover the mouse pointer over the text. They can be completely empty in background or have a semi-transparent look. The hover adds some color and provides the button with a little distinctive notoriety to highlight it as a design element.

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Color, font size and contrast are normally used with padding to draw attention towards the buttons. A ghost button helps to force the visitor to see the entire web page and keep them busy in searching for links that turn out to be buttons.

Ghost buttons are perfect if your web design has very flat or minimalistic layouts for creating brilliant websites.

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2)     Feature List Icons

Most companies that make mobile apps, startups and creative agencies like to make brilliant use of graphics or blocks of texts to better showcase the features with the help of sentences that are supplied with small icons.

For e.g. if you have a software, the text will be designed around individual icons that illustrate the feature in action like we use cogs and gears for ‘settings’ and a ‘person’ for profile avatars.

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Hundreds of websites worldwide use this technique to attract visitor attention towards the features of various services or products and this helps to make the website look more unique and engaging.

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3)     Galleries & Slideshows

Almost all websites have some media slideshow or dynamic galleries running on their home page or portfolio pages. These slideshows and galleries are coded to run on any screen size to aid in the ‘responsive design techniques’ approach.

Normally, a simple carousel plugin is needed that is responsive and it is coded with JavaScript and jQuery in accordance with your HTML/CSS layout to achieve the desired effect. Some websites like CMS portals feature full screen slideshows that offer content within each tile or image with a simple click. This way, the homepage is easier to use, loads faster and feels smoother.

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4)     Dynamic Storytelling

This is basically ‘Parallax design’ that aims to tell a story within one page with multiple clicks that keep on unfolding one after the another as the user clicks the intended ghost buttons. Most Google doodles and web games are like this only. Each set of graphics, animations, text and page section unfolds like a storybook’s pages one after the other without reloading the page.

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5)     Fixed Sliding Nav-bar

Most headers are fixed in traditional websites, but now Nav-bars are kept on top of the screen at all times across all pages. For e.g. the layout of Facebook or most social media websites, is like this only to help you gain access to frequently visited pages from any page you are currently only. While some people may complain that it takes up space on screens, it is now becoming a default selection for most web designers for aesthetic design.

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Simple Ways to Make a Website Stand Out From Its Competitors

Crafting an ‘out of the ordinary’ website is not an easy task. One needs to ensure that the interface is attractive, usable, accessible, and powerfully memorable.
By adding various elements in a creative fashion, one can design a site that may stand out amidst the multitude of sites on the web.

Listed below are a few tips to create a standout website:

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Make the Website Memorable

There are several ways in which one can add unique elements to the design so that the website becomes memorable to its visitors. Ranging from humorous sections, personalized photos, to fine images, there is a lot that one can do to create a site that sticks out from the rest. For great ideas & tips, one can get in touch with Web Solution Centre, a reputed website designing company in Delhi that possesses a strong team of talented & experienced professionals striving hard to deliver the best solution in web & branding services  .

Colors, Typography, & Icons

A creative mix of colors can add value and visual appeal to a website. It can render a vibrant look or even trigger emotions. An expert web designing company Delhi may help in incorporating high contrast shades, retro colors, bold complementary hues, and many more. Ranging from the use of original fonts to a blend of fonts, there are numerous ways to use typography to make the overall look enticing and attractive. Further, one may also use creative icons or buttons to provide a distinguished feel to the interface. However, care should be taken to follow a similar style to avoid a messy & bewildering user experience.

Start a New Trend

Instead of following the trend used by the rival companies, one can decide to incorporate elements that are exactly the opposite of those used by competitors. While most companies in the same industry tend to follow the same colors & layout ideas, one can stand out in the crowd by initiating a new trend. From designing a poster, to use of animated graphics, stunning images, geometric blocks, and illustrations, there is no limit to creating a unique layout. For excellent ideas, one may contact a website development company Delhi.

While designing a standout website, one should always remember to consider the essentials of the design as well as the needs of the viewer.

Graphic & Web designing Trends of the Present

Over the years, we have seen that the web design trends keep changing. This is primarily because of constant changes in consumer behavior and the advent of new technologies. The ultimate aim, however, is to provide a great user experience to the viewers.

web designing trends

Listed below are a few graphic & web design trends which are currently prevailing in the market:   

Large Background Images

Whether it’s an e-commerce or a portfolio site, images help in conveying the precise message, as well as engaging the audience. However, care should be taken to avoid using fluffy pictures for adorning the site. In fact, one should make use of natural-looking images which would tell a story or illustrate the message.

Mobile Responsive Sites

Statistics reveal that every third website visitor now owns a smartphone. With more and more people wanting to access their favorite websites on their mobiles or tablets, it has become imperative for companies to come up with mobile responsive sites. Such sites not only give an optimal viewing experience, but also help the company in terms of efficiency & cost-effectiveness.

Video Background

With the introduction of 3D graphics & HD quality videos, it is a good idea to have a video background for the website. Videos help in conveying the idea & emotion in a much simpler way, which can be easily digested by the viewer. For expert tips in this domain one may contact Web Solution Centre, one of the best website designing company Delhi, holding a vast experience in providing web solutions to varied segments & industries.

Single Page Design

There is no denying that people find it easier to scroll than to click. Thanks to the excessive mobile phone usage, users prefer to scroll around instead of clicking & waiting for the content to download. This change in browsing behavior led to the advent of single page websites, wherein viewers can access chunks of information at once. For more guidance on creating one- page websites, organizations may get in touch with a reputed website development company Delhi.

With the help of a web designing company Delhi, organizations may incorporate the latest graphic trends in their websites.

Effective Marketing Tools For Enhancing Conversions

A website serves as a major communication tool, allowing the audience to become aware of the company’s products/services. It also helps in lead generation and subsequent conversions. It is important to employ the best marketing tools for ensuring that the website renders  the desired conversions.

Listed below are a few methods by which companies can achieve their marketing goals:

SEO

seo effective marketing

SEO still remains one of the best means of getting quality traffic. With the help of a reliable SEO company in Delhi, one may use the basic techniques of keywords usage and optimize the website.

Social Media

social media

There is no denying that social media has completely transformed the way we interact with our customers. With the help of popular social media networks, one can draw volumes of traffic to the website. However, it is important to provide high-quality & consistent content that would engage and inspire the customers.

Email Marketing

email marketing

A customer subscribing to email alerts gives permission to email him/her for all the latest stories, news, discounts, & bargains. It is likely that the customer would see your mail and engage with your message. In social media, however, there are chances that the news might get lost in the feed and may go unnoticed by the target audience. For more tips on email marketing, one may get in touch with a reliable website development company Delhi, such as, Web Solution Centre, which has a strong team of web experts, designers, and technicians.

A/B Testing

a b testing

This primarily involves testing changes to a website against the current design, to decide which design generates better results. It helps in understanding that whether the changes made to the webpage are improving the conversion rate or not. One should keep in mind that a mere change in color, copy, or call to action can directly influence conversions.

Analytics

analytics

By having a clear understanding of your target audience and their requirements, one can prepare the content of the site, and offer the relevant information that would inspire the customer to purchase the product.

By availing the services of one of the best website designing company Delhi, one may analyze the website strengths, and make changes for better visibility & conversions.

3 Basic Tips for Crafting the Perfect Website

Be it a social network, a blogging platform, an e-commerce portal, or an online community, each website is created to fulfill a business goal. A website is of no use if it is not visible and cannot attract traffic.

perfect website

For creating that perfect & effective interface, one needs to consider certain factors, such as:

Conversions

This is by far the most important goal of creating a website. Hence, the entire focus should aim at converting visitors to leads, fans, or sales. A website basically intrigues a customer to buy a product, opt for a service/free trial, or visit the site regularly. One should apply the conversion optimization best practices to ensure that the site accomplishes its business objectives. For more tips & guidance in this domain, one may contact Web Solution Centre, one of the best website designing company Delhi,

Usability

If the viewer doesn’t find the interface usable, he /she would not stick to the site, and look for other options on the web. For instance, it is important to have an excellent navigation menu to enable visitors to smoothly browse the site. While reading an internal page, a navigation menu at the top of the page helps them to easily go back to the home page, or move to another web page.  Another thing to consider is the mobile responsiveness of the website. With more & more people wanting to access the website on their mobile & tablet devices, it has become imperative that a company designs interfaces that offer optimal viewing experience, irrespective of the device used. For expert advice on navigation & usability, one may get in touch with a reputed web designing company Delhi.

Readability

Readability is not only about font type & font size, but there is an array of elements that together contribute towards this aspect, such as font size, font type, spacing, line height, paragraphs, sub headings, and more. With the help of a reliable website designing company in Delhi, one may create a site that is readable, and inspires visitors to stick longer.

By incorporating the above-mentioned factors, one can create a website that is productive, efficient, and effective.

Pointers For Designing a Fabulous Website

An organization would not want to have a site that is functionally great but doesn’t appear attractive. Further, one wouldn’t like to have a site which looks beautiful, but is difficult to navigate through. With the help of an eminent website development company Delhi, one can have a well-balanced web interface that would make it simple and easy for viewers to access the information displayed. Listed below are a few pointers that one shouldn’t forget to apply while designing a site:

White space

White space, also known as negative space, refers to a design section which is not filled up with any content or graphics. Often organizations make the mistake of covering every inch of the web page with images and colors. However, this renders a clustered outlook to the site. Hence, it is important to provide white space wherever possible.

Unified Layout

unified

While dramatically, one web page may be different from another, it is important to apply the underlying theme on all the pages to give the site a unified appearance. By availing the services of a web designing company in Delhi, one can give a planned and organized look to the interface.

 Golden Ratio & Balance

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Golden Ratio or Divine Proportion is an example of a classic design which delivers visually stunning websites. By implementing this basic principle, one can craft an appealing interface for its customers. Further, one should also take care of maintaining an overall balance of the layout in a logical fashion.

Screen Resolution

screen resolution

It is of paramount importance to design the layout which offers the ideal width. It is frustrating for a visitor to scroll left and right for viewing the site. For more tips & guidance on screen resolution, one may contact a website designing company in Delhi, such as Web Solution Centre, which holds a vast experience in crafting sites for varied industries and requirements.

Needless to say, there are several other factors which one should keep in mind while crafting a web design. However, the ones mentioned above are often ignored unintentionally. If followed, these pointers will definitely provide inspiration and ideas for a fabulous interface.

Why is it Important to Create Accessible Websites?

The primary reason of creating a website is to cater to the entire audience. However, organizations often forget to incorporate the aspect of accessibility while designing the site. An accessible website is one which enables people with disabilities to view and use the site. For instance, a site may offer high contrast, text only versions, enlarged text, transcripts of audio & media, and other functions that may help visitors with disabilities to view the interface with ease.

website accessibility

While discussing the web project with a website designing company in Delhi, an organization may carefully analyze the means by which they can cater to an audience suffering from weak eyesight, hearing problems, color blindness, movement disability, or complete blindness. One need not make a checklist of all types of disabilities, but can surely look out for ways by which the site is easier for everyone to use. What’s more, statistics reveal that accessible websites reap the benefits of better search results, an enhanced reach to audience, low maintenance costs, and much more. Some of the ways by which an organization can make its site accessible is as follows:

Keyboard Input: This facility comes in handy for those who find it difficult to move the mouse. Senior citizens often face the problem of using the mouse with precision. It enables visitors to view the site by solely relying on the keyboard functionality.

Alternative text for images: For those who suffer from partial or complete blindness and use a screen reader which reads aloud the text displayed on the page, it is essential to provide alt text for images. For expert tips & guidance on such web services, one may contact a web designing company Delhi, such as Web Solution Centre, which holds a vast experience in creating functional websites.

Text transcripts for audio files: Such transcripts make the audio information accessible to customers who are hard of hearing.

Today, there are several large companies which focus on offering accessibility. By getting in touch with an eminent website development company Delhi, organizations may create a functional & productive interface for the audience at large.

Tips for Creating an Exceptional Portfolio Site

For any freelance professional, it is imperative to have a portfolio website which displays his/her skills, past projects, and services. Such portfolio sites play a major role in encouraging potential customers & visitors to hire the services of independent professionals.

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Listed below are a few aspects which one needs to consider while designing a portfolio site:

Displaying the Best Work

One need not display all the work samples on the website. Instead, one should focus on exhibiting only the best work. Further, it is also important to constantly update the site with more recent project samples to showcase the current skills & expertise.

Call to Action

For creating an effective portfolio site and acquiring new orders, it is important to lead the visitors to an action. This may include using a contact form, free quote, or other tools for lead generation. For more tips & advice on incorporating a button for call to action in a website, one may hire the services of one of the best website designing company Delhi, such as Web Solution Centre, which possesses a lineup of web experts, design professionals, and technicians having rich experience in web services.

Easy Navigation

User experience is by far the most important aspect to consider while creating a portfolio site. One may want visitors to fill up the contact form, request for a quote, or check samples. However, a visitor will be able to go through these processes only if he/she can easily navigate throughout the site. With the help of a reputed website development company Delhi, one can create a website that offers a great user experience to its visitors.

User Reviews, Testimonials, & Case Studies

Testimonials & reviews from past clients go a long way in influencing visitors and garnering their trust. Additionally, one may also include case studies that would display detailed information about the project, challenges faced, solutions provided, and much more.

Skills

In today’s era of tough competition, simply exhibiting the services provided is not enough. One also needs to showcase his skills, abilities, and expertise that renders a competitive edge over his rivals.

By contacting a reliable website designing company in Delhi, one may create a portfolio site which is visually stunning, effective, and productive.