With more and more customers opting for online buying, it has become a necessity for retailers to design a mobile site. This is primarily because smartphone users prefer to use their phones to surf the net. However, while online purchasing, it is important that they are provided with a modern, simple, and easy-to-use interface.
Below is an insight on the three prime reasons why online retail brands should switch to responsive design:
1. There is an Increase in Mobile Sales
Statistics reveal that mobile sales is increasing at a fast pace. Organizations which do not have mobile sites may lose out on a lot of potential sales. Another point worth considering is that customers often visit a mobile site for browsing the products, but eventually land up at a desktop or tablet to make the final purchase. This implies that the user faces certain difficulties during the check out procedure. Organizations also need to ensure that the mobile checkout process is simple and easy to use. For more tips in this domain, one may contact a website development company Delhi, such as, Web Solution Centre, which has over a decade of experience in web designing, development, and allied services. This SEO Company in Delhi also offers excellent solutions in branding, marketing, and social media.
2. Customers Want a Responsive Interface
A recent study states that 30% of the customers abandon a brand, if it does not possess a responsive interface. They would prefer to shift to a competitor brand for availing the benefits of browsing on the net through their smartphones. Hence, it is imperative that online retailers ensure that their sites are properly optimized to work on various devices.
3. It Speaks Volumes about the Brand Image
An enterprise which does not offer a mobile site, sends across a message to its customers that it does not care about their needs or business. On the other hand, a responsive interface sends the signals that the organization believes in moving with the trend, and strives hard to fulfill the requirements of its customers. It also portrays a good brand image, and exhibits the company as forward-thinking, active, and successful, which is always on the lookout to improve products and processes to enhance the quality of the lives of its clients.
With the guidance and assistance of one of the best website designing company Delhi, one may craft a wonderful mobile e-commerce site. Here’s a list of Simple Ways to Make a Website Stand Out From Its Competitors.