Tag Archives: web designing

3 Things You Need To Discuss With Your Website Designer Before Starting a Project

Before outsourcing a web design project, it is important to remember that ‘great design’ is a relative term. What is important is that how successful the web design will be in enabling your company to achieve its marketing goals! But then, how to measure success? Well, it all revolves around traffic, leads, conversions, subscribers, sales, and profit. Hence, to ensure that your website can attain the desired figures, it is essential that you discuss these matters at length with your web designer.

discussion with website designer delhi

 

Listed below are a few things you should certainly discuss with your website designing company in Delhi before taking the plunge:

1. Market research & competitive research

The site is primarily built for customers, and hence, it is imperative that the designer has a clear understanding of the needs of your clients. Ask them if they would be conducting such a research. You could also help them in this process by giving them details about your customer profile. Again, it is also important to keep an eye on what the rival brands are up to, and what can be done so that your site stands out from the rest.

2. Creating a Wire-Frame

Wireframes are visual representations of the design, which give a fair idea of the placement of various elements and content. This ensures that everything is placed at the right location so as to enable the site to accomplish its desired objectives. For instance, a renowned website development company in Delhi would know that it is better to place the subscription box above the fold on the right hand side in a prominent location rather than somewhere below the fold.

3. Analysis and Testing

It’s not just about crafting a visually attractive interface. To generate successful results, it is important to continuously analyze the metrics and test the pages for conversion & usability. This will help you in increasing traffic as well as conversion rates.

Of course, there are several other things which need to be assessed before initiating the project. A renowned company offering web designing and online marketing in Delhi, such as, Web Solution Centre can help you adopt the right strategy for fulfillment of your goals. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website

3 Reasons Why It is Important To Have a Mobile E-Commerce Site

With more and more customers opting for online buying, it has become a necessity for retailers to design a mobile site. This is primarily because smartphone users prefer to use their phones to surf the net. However, while online purchasing, it is important that they are provided with a modern, simple, and easy-to-use interface.

ecommerce website design delhi

 

Below is an insight on the three prime reasons why online retail brands should switch to responsive design:

1. There is an Increase in Mobile Sales

Statistics reveal that mobile sales is increasing at a fast pace. Organizations which do not have mobile sites may lose out on a lot of potential sales. Another point worth considering is that customers often visit a mobile site for browsing the products, but eventually land up at a desktop or tablet to make the final purchase. This implies that the user faces certain difficulties during the check out procedure. Organizations also need to ensure that the mobile checkout process is simple and easy to use. For more tips in this domain, one may contact a website development company Delhi, such as, Web Solution Centre, which has over a decade of experience in web designing, development, and allied services. This SEO Company in Delhi also offers excellent solutions in branding, marketing, and social media.

2. Customers Want a Responsive Interface

A recent study states that 30% of the customers abandon a brand, if it does not possess a responsive interface. They would prefer to shift to a competitor brand for availing the benefits of browsing on the net through their smartphones. Hence, it is imperative that online retailers ensure that their sites are properly optimized to work on various devices.

3. It Speaks Volumes about the Brand Image

An enterprise which does not offer a mobile site, sends across a message to its customers that it does not care about their needs or business. On the other hand, a responsive interface sends the signals that the organization believes in moving with the trend, and strives hard to fulfill the requirements of its customers. It also portrays a good brand image, and exhibits the company as forward-thinking, active, and successful, which is always on the lookout to improve products and processes to enhance the quality of the lives of its clients.

With the guidance and assistance of one of the best website designing company Delhi, one may craft a wonderful mobile e-commerce site. Here’s a list of Simple Ways to Make a Website Stand Out From Its Competitors

Factors Worth-Considering While Designing a People-Friendly Website

Google always aims to offer the most relevant searches to its online visitors. Hence, if an enterprise wishes to earn high search rankings, it should create sites that are targeted to satisfy its viewers. Below is an insight on all those aspects which help in crafting people-friendly websites:

website designing company

Defining the Target Audience

The first and foremost thing to do while creating a website is to identify and define the target audience. The organization should be aware as to whom the site will cater to, such as, teenagers, business owners, white-collared employees, or those staying at home. This will help in outlining the layout & style of the interface, and will help in delivering a great user experience.

Responsive Design

Statistics reveal that customers make their searches on PCs as well as mobiles. Hence, Google recommends the creation of smartphone optimized websites. Further, a responsive site demands a simple upkeep and attracts huge traffic.

High Quality Content

Search engines such as Google and others are very particular about the information displayed on a website. Clear, concise, & relevant information attracts readers and entices them to stay on the page. For high quality web content, one may get in touch with Web Solution Centre, an eminent SEO company in Delhi, which holds a vast experience and expertise in usage of appropriate keywords.

Publishing Images Properly

Images & videos go a long way in attracting traffic to the website. Good quality photographs add to the aesthetics of the interface and render stunning visuals. Further, videos published on YouTube make a website all the more visible in the online world. For more tips & guidance on images, organizations may contact a reputed website designing company in Delhi.

Social Media

In today’s era of cut-throat competition, social media plays a major role in enhancing one’s presence in the internet realm. By availing the services of a reliable web designing company Delhi, an enterprise may place social media buttons in an easy to see location on the site.

Apart from the above-mentioned factors, there are several other aspects that contribute in making a site people-friendly such as blogging, using webmaster tools, and many more.