Tag Archives: Website Design

3 Things You Need To Discuss With Your Website Designer Before Starting a Project

Before outsourcing a web design project, it is important to remember that ‘great design’ is a relative term. What is important is that how successful the web design will be in enabling your company to achieve its marketing goals! But then, how to measure success? Well, it all revolves around traffic, leads, conversions, subscribers, sales, and profit. Hence, to ensure that your website can attain the desired figures, it is essential that you discuss these matters at length with your web designer.

discussion with website designer delhi

 

Listed below are a few things you should certainly discuss with your website designing company in Delhi before taking the plunge:

1. Market research & competitive research

The site is primarily built for customers, and hence, it is imperative that the designer has a clear understanding of the needs of your clients. Ask them if they would be conducting such a research. You could also help them in this process by giving them details about your customer profile. Again, it is also important to keep an eye on what the rival brands are up to, and what can be done so that your site stands out from the rest.

2. Creating a Wire-Frame

Wireframes are visual representations of the design, which give a fair idea of the placement of various elements and content. This ensures that everything is placed at the right location so as to enable the site to accomplish its desired objectives. For instance, a renowned website development company in Delhi would know that it is better to place the subscription box above the fold on the right hand side in a prominent location rather than somewhere below the fold.

3. Analysis and Testing

It’s not just about crafting a visually attractive interface. To generate successful results, it is important to continuously analyze the metrics and test the pages for conversion & usability. This will help you in increasing traffic as well as conversion rates.

Of course, there are several other things which need to be assessed before initiating the project. A renowned company offering web designing and online marketing in Delhi, such as, Web Solution Centre can help you adopt the right strategy for fulfillment of your goals. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website

3 Reasons Why It is Important To Have a Mobile E-Commerce Site

With more and more customers opting for online buying, it has become a necessity for retailers to design a mobile site. This is primarily because smartphone users prefer to use their phones to surf the net. However, while online purchasing, it is important that they are provided with a modern, simple, and easy-to-use interface.

ecommerce website design delhi

 

Below is an insight on the three prime reasons why online retail brands should switch to responsive design:

1. There is an Increase in Mobile Sales

Statistics reveal that mobile sales is increasing at a fast pace. Organizations which do not have mobile sites may lose out on a lot of potential sales. Another point worth considering is that customers often visit a mobile site for browsing the products, but eventually land up at a desktop or tablet to make the final purchase. This implies that the user faces certain difficulties during the check out procedure. Organizations also need to ensure that the mobile checkout process is simple and easy to use. For more tips in this domain, one may contact a website development company Delhi, such as, Web Solution Centre, which has over a decade of experience in web designing, development, and allied services. This SEO Company in Delhi also offers excellent solutions in branding, marketing, and social media.

2. Customers Want a Responsive Interface

A recent study states that 30% of the customers abandon a brand, if it does not possess a responsive interface. They would prefer to shift to a competitor brand for availing the benefits of browsing on the net through their smartphones. Hence, it is imperative that online retailers ensure that their sites are properly optimized to work on various devices.

3. It Speaks Volumes about the Brand Image

An enterprise which does not offer a mobile site, sends across a message to its customers that it does not care about their needs or business. On the other hand, a responsive interface sends the signals that the organization believes in moving with the trend, and strives hard to fulfill the requirements of its customers. It also portrays a good brand image, and exhibits the company as forward-thinking, active, and successful, which is always on the lookout to improve products and processes to enhance the quality of the lives of its clients.

With the guidance and assistance of one of the best website designing company Delhi, one may craft a wonderful mobile e-commerce site. Here’s a list of Simple Ways to Make a Website Stand Out From Its Competitors

An Insight on Crawling and Indexing System of Google

The Crawling and Indexing processes basically lays the foundation for a search made on Google. When a visitor types a query, the search engine makes use of the crawling procedure to find the relevant information. Subsequently, it organizes the information in the form of an index. In simple terms, one can consider the web as an ever-growing library, offering billions of books.

When a visitor wants to look up the details of a particular product/service, Google first collates all the information, and then creates an index, which is similar to an index of a book. To achieve optimal rendering and indexing for a site,

Google has developed the following Webmaster Guidelines:

1.  Allowing Googlebot to access CSS, JavaScript, and image files

By allowing Googlebot to access CSS, JavaScript, and image files used on a web page, one can enhance the chances of attaining optimal rankings. Of course, one also needs to ensure that the server can handle the extra load for serving of CSS, JavaScript, and other files to Googlebot. For expert advice in this domain, one may contact a website designing company in Delhi, such as Web Solution Centre, which possesses a strong team of web experts, software developers, and technicians.

2. The web design must comply with the principles of progressive enhancement

This ensures that Google can view usable content and functionality of all the web design elements and features. To understand the rules of progressive enhancements, one may contact a reliable web designing company in Delhi.

3. Ensure that the pages render quickly

Pages that perform fast enable visitors to derive information easily. Further, it also helps Google to index such pages efficiently. By removing unnecessary downloads, merging the CSS and JavaScript files, and serving them as compressed or zipped file, one can optimize the performance of the pages.  With the help of an esteemed web designing company Delhi, one can surely ensure that pages download faster, thus generating a great user experience for the site visitors. Here’s a list of 4 Ways That Ensure Fast Loading Speed of Web Pages.

By following these above-mentioned tips, an organization can definitely obtain high search rankings for its website.

3 Amazing Benefits Derived From Blogging

In today’s era of cut-throat competition, one cannot deny the importance of blogging. From gaining exposure to acquiring new clients, this marketing tool opens the doors for several opportunities.

blogging

Below is an insight on some of the benefits that can be availed by writing blog posts:

1.     Recognition

In today’s fast paced markets, it is essential to establish name and recognition in the industry. Blogging is one of the effective ways of showcasing one’s work and expertise to the audience and creating a brand image. Of course, with time, one can also build a strong reputation. For expert advice on website development and branding, one may get in touch with a reliable website development company Delhi.

2.     Traffic & Lead Generation

There is no denying that the most challenging part of a business is to find clients. By writing blog posts, one can attract new visitors, encourage repeat visits, and generate leads. Though advertising also helps in acquiring new clients, but it stops giving results once payment is stopped. Blogging, on the other hand, continues to bring in new customers for several months or years. For great results, one can also utilize the techniques of effective search engine optimization. For more tips in this domain, one may avail the services of a reputed SEO company in Delhi, such as Web Solution Centre. This is one of the best website designing company Delhi, which has a strong and vibrant team of web designers & technicians having extensive skill and expertise.

3.     Improves Communication Skills

Blogging also helps in enhancing one’s writing and communication skills. For the desired results, one needs to work on crafting effective write-ups, that would instantly connect with the reader. This, in turn, creates a positive impact when the author communicates verbally with his/her clients.

Apart from the above-mentioned advantages, blogging also serves as a great opportunity to earn additional income. One can monetize the blog by selling advertising space or inviting other authors to contribute to the site. The host of benefits rendered by this marketing activity proves that blogging is definitely worth the time and efforts of the writer.

5 Essential Components of a Minimalistic Web Design

No matter how simple it may sound, creating a minimalistic web design may be challenging. Of course, such an approach is not appropriate for every site and industry, but those who do apply it, may find it difficult to create a balance between the visuals and content used on the page. Below is an insight on the major components of a minimalistic web design:

website designing company in delhi

1.     Ample White Space

One of the primary essentials of using such web design is plenty of white space. This makes the page appear less cluttered, and enables the visitors to focus on the main contents of the page. Of course, white doesn’t necessarily imply the usage of white color only, it basically refers to open space in any color. For more tips and guidance on effective usage of white space, one may get in touch with Web Solution Centre, one of the best website designing company Delhi. This SEO company Delhi has a strong and vibrant team of web professionals having an extensive experience in web services.

2.     Right Color Combinations

Color combinations play a major role in the overall look of the site. Colors are also powerful tools for making the content stand out. Since minimalistic designs use less images & photographs, hence it is all the more important to focus on deciding the right color choice. For expert advice, one may avail the services of a reliable website development company Delhi.

3.     Less Images, More Impact

An effective minimalistic design features less graphics, but creates a strong impact. By uploading few images, one can draw attention of the visitors to the content and the pictures on the page.

4.     Excellent Typography

A site may have less pictures, but it shouldn’t affect the appearance of the site. For best results, one should focus on typography, which would help in enhancing the looks of the site, and make it visually appealing to visitors.

5.     Elimination of extra items

The term ‘minimalism’ refers to getting rid of unnecessary items. By eliminating the unwanted elements, one can create a greater impact by the items used on the page.

By incorporating the above-mentioned components, one can craft a beautiful, clean, and striking, web design.      

5 Essential Components for a Powerful & Effective Full Screen Video Background

Having a full screen video as the background of a website is an excellent idea to attract audiences. However, if the experience rendered is of low quality or takes time to load, it may disenchant and frustrate the visitor, thus instigating him to exit the website quickly, and look for other options.

full screen video background

Below is an insight on the must-haves of an effective video background:

1.     Evoking the right feelings & emotions

The primary reason behind incorporating such a web design is because it has the capacity to evoke the precise message and feelings. In most cases, videos generate stronger emotions than words or graphics. For expert advice, one may get in touch with Web Solution Centre, one of the best website designing company Delhi. This SEO company in Delhi possesses over a decade of experience in providing excellent web solutions to varied industries.

2.     Compatibility with browsers

Before using a video, it is of paramount importance to ensure that it is compatible with the browsers and devices used by the target audience. One should conduct a research before deciding on the usage of the file type.

 3.     Sound on Mute

Viewers may find it disturbing when suddenly they hear a blast of sound on opening a website. Experts suggest that it is better to keep the sound on mute, and provide a button to unmute the sound.

4.     High Quality

Irrespective of the strong emotions it evokes, a video is of no use if it is blurred or is unable to play correctly. On should ensure to upload a high quality video, so that it engages the viewers, and inspires them to browse the site further. For more tips in this domain, one may avail the services of a website development company Delhi.

5.     Fast Loading Time

One should always remember that web visitors are always in a hurry, and they do not have the time or patience to wait for the web page to download. For best results, it is important to ensure that the video loads fast.

By incorporating all of the above components, one can create a powerful, effective, and inspiring full screen background video in a website.

4 Ways That Ensure Fast Loading Speed of Web Pages

One of the primary reasons which inspire visitors to stay on a website is its loading time. A web design may be visually stunning and informative, but if it takes too long to download, the viewer may feel disenchanted.

website load website

Listed below are 4 technical tips which ensure that a web page loads quickly:

1.  Predefining the size of the picture

By availing the services of one of the best website development company Delhi, one can predefine the size of the image, thus ensuring speedy loading of pages. With the use of HTML, one can indicate to the browser the actual size of the image that should appear on the site.

2.   Reusing the same images

Wherever possible, one should use the same images throughout the site. If one picture has been used on the home page as well as a secondary page, the visitor’s browser will remember it and instantly download it. However, care should be taken that the image is used exactly in the same format and size. For instance, if an image is used on one web page, and then again uploaded on another page after reducing its size & changing the name of the file, then the browser recognizes it as two different images. For more tips & guidance in this domain, one may get in touch with Web Solution Centre, a website designing company in Delhi, which has over a decade of experience in providing the best solutions in web development. This SEO company in Delhi also offers excellent services in branding & online marketing.

3.  Using valid HTML & CSS Code

By validating the HTML & CSS code, one can be assured about the non-occurrence of speed errors. Such validation ensures that the code is ready for the browser.

4.   Application of CSS-based design

CSS based design enables designers to separate the text of the page from its design. As a result, the site uses less code, and delivers faster loading time. On the other hand, table-based design entails more coding, thus directly influencing the speed of the web page.

By incorporating these small yet effective tips, one can attract visitors and influence them for repeat visits.

Tips for Creating an Exceptional Portfolio Site

For any freelance professional, it is imperative to have a portfolio website which displays his/her skills, past projects, and services. Such portfolio sites play a major role in encouraging potential customers & visitors to hire the services of independent professionals.

exceptional-portfolio-site-jeremyrichie-net

 

Listed below are a few aspects which one needs to consider while designing a portfolio site:

Displaying the Best Work

One need not display all the work samples on the website. Instead, one should focus on exhibiting only the best work. Further, it is also important to constantly update the site with more recent project samples to showcase the current skills & expertise.

Call to Action

For creating an effective portfolio site and acquiring new orders, it is important to lead the visitors to an action. This may include using a contact form, free quote, or other tools for lead generation. For more tips & advice on incorporating a button for call to action in a website, one may hire the services of one of the best website designing company Delhi, such as Web Solution Centre, which possesses a lineup of web experts, design professionals, and technicians having rich experience in web services.

Easy Navigation

User experience is by far the most important aspect to consider while creating a portfolio site. One may want visitors to fill up the contact form, request for a quote, or check samples. However, a visitor will be able to go through these processes only if he/she can easily navigate throughout the site. With the help of a reputed website development company Delhi, one can create a website that offers a great user experience to its visitors.

User Reviews, Testimonials, & Case Studies

Testimonials & reviews from past clients go a long way in influencing visitors and garnering their trust. Additionally, one may also include case studies that would display detailed information about the project, challenges faced, solutions provided, and much more.

Skills

In today’s era of tough competition, simply exhibiting the services provided is not enough. One also needs to showcase his skills, abilities, and expertise that renders a competitive edge over his rivals.

By contacting a reliable website designing company in Delhi, one may create a portfolio site which is visually stunning, effective, and productive.

Amazing Photography Trends In Web Design In 2015

Images play a fundamental role in web design. They not only add aesthetics to the interface, but often communicate a message to the readers. In today’s age of advanced technology, web developers make use of several photography trends while designing a website. Listed below are some of the design forms to look out for in 2015:

Supersized backgrounds

website designing company in delhi

This approach constitutes of placing large background photos with an aim to communicate the message or the true essence of the site. For more tips & advice on how to craft websites having supersized backgrounds, one may get in touch with Web Solution Centre, one of the best website designing company Delhi, which holds a vast experience in delivering efficient web services.

Monochrome Images

Monochrome Images

This design form primarily implies using a non-black color for images. This not only sets the tone of the interface, but also conveys a meaning. For instance, blue color depicts a stable & corporate feeling, red color implies zeal & energy, so on & so forth.

Image as Background & Foreground

Web designers of website development company Delhi often craft websites using a photograph in the background as well as foreground. In such designs, an image fits in the background, with some element of it brought to the foreground. The result is a decorative style of interface with a blended view. Of course, this involves immense planning and coordination amidst the technical team.

Decorative Photos for Setting the Tone

This trendy way of creating a website involves using photographs which do not directly convey anything about the content of the site. The images simply establish the tone & atmosphere, and look creative too.

Muted Images

Adding a dash of vintage feel to the site, muted photographs are mostly faded, with white text written on the top of the image. For more creative concepts in this domain, one may avail the services of a reliable web designing company Delhi.

Apart from the ones mentioned above, there are various other ways in which designers may make the best use of photographs for websites. If facilitated correctly, images can deliver stunning beauty as well as a meaningful message to the site visitors.

Reasons To Opt For Minimalist Web Designs

Minimalist designs refers to those designs which display only the most essential elements, thus providing a clutter-free interface. With the help of some artistic endeavors, one can craft a stunning and beautiful minimalist design. Below is an insight on the aspects which contribute in making this art form popular amongst web designers and their clients:

minimalist web design

Easily understandable

A cluttered design will distract the viewer from the important elements of the interface, such as, relevant information, call to action, and much more. It also makes it difficult for the reader to completely comprehend the message of the website. With the help of a reputed website designing company in Delhi, one can carefully plan the site, define its purpose, and avoid the unnecessary elements.

Responsiveness

With less content and design elements, it is easy to undergo a smooth transition from desktop sites to the mobile versions. Today’s user wants access  information as fast as possible. Most of the smartphone users depend on their phones to find the details of their favorite product or service. A minimalist web design helps in simple translation to stunning mobile sites.

Lighter Website

Having only a few important elements also implies that the site would be lighter and have fast download speeds. Less content, widgets, and data will render an efficient and productive user experience. It also provides the advantage of easier maintenance and troubleshooting. For more advice & tips in this domain, one may contact Web Solution Centre, an esteemed web designing company Delhi, which possesses a vast experience in developing sites and providing other web services.

Content is king

Such design forms also enable the company to focus on content which is by far the most important aspect of any website. By using white space, proper alignment, and the right fonts, companies can create a content-driven website that provides concise & relevant information about the products & services. For better efficiency & high conversions, one may get in touch with a reliable website development company Delhi that creates highly productive websites.

If facilitated aptly, minimalist designs can be one of the easiest approaches towards web designing. It helps the audience to undergo a simple yet wonderful user experience.