Normally, design is a trial and error method. There are specifically no principles that can state that a certain design is good or bad. Only a website visitor can tell what they like or dislike in the web design. It all comes down to aesthetics and what looks good.
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Here are some trends of 2015 in web design that are ruling the minds of web designers all over the world:
1) Ghost Buttons
This is normally the flat UI design technique where any button is simply text and the ‘button’ feel activates only when you hover the mouse pointer over the text. They can be completely empty in background or have a semi-transparent look. The hover adds some color and provides the button with a little distinctive notoriety to highlight it as a design element.
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Color, font size and contrast are normally used with padding to draw attention towards the buttons. A ghost button helps to force the visitor to see the entire web page and keep them busy in searching for links that turn out to be buttons.
Ghost buttons are perfect if your web design has very flat or minimalistic layouts for creating brilliant websites.
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2) Feature List Icons
Most companies that make mobile apps, startups and creative agencies like to make brilliant use of graphics or blocks of texts to better showcase the features with the help of sentences that are supplied with small icons.
For e.g. if you have a software, the text will be designed around individual icons that illustrate the feature in action like we use cogs and gears for ‘settings’ and a ‘person’ for profile avatars.
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Hundreds of websites worldwide use this technique to attract visitor attention towards the features of various services or products and this helps to make the website look more unique and engaging.
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3) Galleries & Slideshows
Almost all websites have some media slideshow or dynamic galleries running on their home page or portfolio pages. These slideshows and galleries are coded to run on any screen size to aid in the ‘responsive design techniques’ approach.
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4) Dynamic Storytelling
This is basically ‘Parallax design’ that aims to tell a story within one page with multiple clicks that keep on unfolding one after the another as the user clicks the intended ghost buttons. Most Google doodles and web games are like this only. Each set of graphics, animations, text and page section unfolds like a storybook’s pages one after the other without reloading the page.
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5) Fixed Sliding Nav-bar
Most headers are fixed in traditional websites, but now Nav-bars are kept on top of the screen at all times across all pages. For e.g. the layout of Facebook or most social media websites, is like this only to help you gain access to frequently visited pages from any page you are currently only. While some people may complain that it takes up space on screens, it is now becoming a default selection for most web designers for aesthetic design.
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